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Privacy Policy

Welcome to ApexLuxe Design Pvt. Ltd.'s Privacy Policy (“Policy”).

ApexLuxe Design Pvt. Ltd. (“ApexLuxe”, “we”, “our”, or “us”) is engaged in the business of interior design, execution, and related décor services, as more fully described in our Terms of Use, available at www.apexluxedesign.com. This Policy explains how we collect, store, use, process, and disclose personal data that you share with us when you visit our website www.apexluxedesign.com (the “Platform”), submit an enquiry through our contact form, or otherwise interact with us in connection with our design and execution services (collectively, the “Services”).

We are committed to respecting your privacy and protecting your personal data. By using the Services, you confirm that you have read this Policy and consent to the data practices described in it.

1. Background & Key Information

(a) About Us:

The Services are made available to you by ApexLuxe Design Pvt. Ltd., registered office at Lokpriya Vihar, Khoda, Noida, Sector 62. If you have questions about this Policy or how we handle your personal data, you may write to us at support@apexluxedesign.com.

(b) Who This Policy Applies To

This Policy applies to visitors to our website, individuals who submit an enquiry through our contact form, and prospective or existing customers of our design and execution services (collectively, “Users”, “you”). By using the Services, you consent to the collection, storage, use, and disclosure of your personal data as described in this Policy.

(c) Third-Party Links:

The Platform may contain links to third-party websites, brand pages, or tools (such as WhatsApp or social media). We do not control these third parties and are not responsible for their privacy practices. We encourage you to review the privacy policy of any third-party site before sharing your data with it.

2. Personal Data We Collect

Depending on how you interact with us — browsing the website, submitting a contact form enquiry, requesting a quotation, or engaging us for a project — we may collect the following categories of personal data:


Category Examples
Contact Data Name, mailing/home address, location, email address, mobile number.
Identity & Profile Data Name, photographs, details of family members (where shared), gender, language, and preferences relevant to your project.
Property & Home Data Property name/type/size, preferred furniture and colour schemes, room details, and whether the property is owned or rented.
Marketing & Communications Data Information submitted through our contact form, enquiries, feedback, WhatsApp chat messages, newsletter preferences, and marketing communication preferences.
Technical Data IP address, browser type, internet service provider, operating system, device ID and type, access time, page views, clicks, date/time stamps, and location data (via Google Analytics, Facebook Pixel, and similar tools).
Usage Data How you use the website, pages visited, time spent, and journey through the site.


3. How We Collect Personal Data

(a) Direct Interactions

You provide personal data directly to us when you, for example:

• Submit an enquiry through our website contact form
• Request a quotation or consultation
• Message us on WhatsApp Chat
• Sign up for our newsletter
• Provide feedback, testimonials, or respond to a survey
• Share project-related details (measurements, property information, design preferences) once you engage our Services

(b) Automated Technologies

We automatically collect Technical Data about your device and browsing activity when you use the Platform, using cookies, web beacons, and similar tools, including Google Analytics and Facebook Pixel.

(c) Third Parties & Publicly Available Sources

We may receive data about you from analytics and advertising partners (such as Google and Facebook), payment processors, and, where relevant, from publicly available sources.

4. Cookies

We use cookies and similar tracking technologies — including Google Analytics and Facebook Pixel — to distinguish you from other visitors, remember your preferences, understand how our website is used, and improve our Services. You can control or disable cookies through your browser settings; note that some parts of the Platform may not function properly if cookies are disabled.

5. How We Use Your Personal Data

We use your personal data to:

• Respond to enquiries submitted through our contact form and prepare quotations
• Deliver, manage, and communicate with you about your design and execution project
• Coordinate with third-party brands and manufacturers where products are sourced for your project
• Send you newsletters or marketing communications, where you have opted in
• Analyse and improve our website and Services
• Comply with legal, tax (including GST), and regulatory obligations

6. Disclosure of Your Personal Data

We may share your personal data with the following categories of recipients, for the purposes indicated:



We require all third parties to respect the security of your personal data and to treat it in accordance with applicable law.

7. Access & Updating Your Personal Data

You warrant that the personal data you provide us is accurate, up to date, and true. We will make reasonable efforts to allow you to access, correct, or update your data on request, subject to applicable legal requirements. To do so, please write to us at support@apexluxedesign.com.

8. Transfers of Your Personal Data

We comply with applicable Indian law regarding the storage and transfer of personal data. Where any of our service providers or systems are located outside India, your data may be transferred to and stored in such locations. By submitting your data to us, you consent to such transfer, storage, and processing.

9. Data Security

We implement reasonable security practices and procedures to protect your personal data from unauthorised access, use, or disclosure, in line with the Information Technology Act, 2000 and applicable rules.

10. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this Policy, and for a reasonable period thereafter to comply with our legal obligations. In some cases, we may retain aggregated or anonymised data (which can no longer be linked to you) indefinitely for analytical purposes

11. Business Transitions

If we undergo a business transition such as a merger, acquisition, or sale of some or all of our assets, your personal data may be transferred as part of that transaction, subject to applicable law.

12. Opt-Out

If you no longer wish to receive marketing communications or telemarketing calls from us, please email support@apexluxedesign.com from your registered email address, along with your contact number. We will remove your number from our calling lists within 15 working days of receiving your request.

13. Updates to This Policy

We may update this Policy from time to time. Material changes will be notified through the Platform or by email, and the “Last Updated” date above will be revised accordingly. Continued use of the Platform or Services after such changes constitutes acceptance of the revised Policy.

14. Contact Us

If you have any queries or concerns regarding this Privacy Policy, please write to us at:

• support@apexluxedesign.com
• Phone: 9899941949
• Registered Office: Lokpriya Vihar, Khoda, Noida, Sector 62